APAL - Albufeira Promotion Agency presented a new image.
31-01-2024
The APAL - Albufeira Promotion Agency publicly presented its new image at an event that took place last Thursday, January 18, at the AHETA auditorium - Algarve Hotels and Tourist Enterprises Association. The event marked the first anniversary of the current board of directors and announced some of the initiatives scheduled for 2024, the year that marks the 20th anniversary of this Association. Approximately a hundred guests attended the presentation, including members of the board of directors, associates, entities, and partners.
As it approaches its two-decade mark, the creation of APAL's new image involved the reorganization of various logos used by the Association in its institutional and promotional communication. This way, APAL now has a more current and dynamic corporate image, while also introducing a new Visit Albufeira brand logo, which will serve as the basis for structuring all promotional communication used at fairs, workshops, and other tourism events.
Both images were developed by the company Malha - Comunicação.
Desidério Silva, President of APAL's Board of Directors, took this opportunity to launch some of the actions planned for this year, with a focus on organizing the Albufeira Day in Seville and participation in the BTL - Lisbon Tourism Fair, both scheduled for February and March.
